“OOH has changed. It’s digitally connected, socially integrated, data driven, scalable, experiential, physical space where multisensorial experiences come to life. It is a sophisticated platform where brands can make bold statements nobody can skip. It’s a channel where innovation and experimentation become more and more relevant day by day. This means that Out Of Home can take on new roles in the media mix, and deliver richer layers of storytelling. I am hoping to see that. I am hoping to see creatives that have been designed with this platform in mind, executions that make people look away from their phones, think and feel. Relevant, contextual and beautiful work. OOH that matters!”
Born and raised in Naples, “a city that is a combination of danger and beauty”, exactly like good advertising. I graduated in Economics and soon realised that advertising was my passion and the only thing I really wanted to do in life.
In 2006 I got my first job in a full service creative agency where I worked on clients like Dunhill, Lucky Strike and Pernod Ricard and led the agency on a path of significant transformation, marked by growth and recognition as a best place to work.
In 2010 I left Italy and moved to London to learn English and make my dreams of working on big international campaigns come true. Here I started my career at Tag Worldwide working on Reebok Global as Account Handler.
In 2014 I joined VCCP Retail as Senior Account Manager. Thanks to my work with the client in October 2015 I was appointed as Account Director and a year later as a Business Director.
In 2016 JCDecaux appointed me as Lead of Creative Partnerships in team Blue to head a team of Creative Partners who engage with the creative agencies and have the mission to enable them to push the boundaries in terms of innovation and creativity and create for OOH rather than adapt.
I passionately believe in the life-changing power of positive thinking and determination. There is nothing you cannot achieve as long as you put your mind into it and you must love it!