"I’ve always loved outdoor, now out of home. In a world of fragmenting channels, it can provide advertisers with unparalleled reach AND pinpoint targeting accuracy. But more important to this endeavour, it demands the distillation of the advertising message to its most essential. That’s why the very best creatives love it so much and the best work recognises and exploits this. And I believe in peer-judged awards as a measure of quality. So I’ll be looking for strategic relevance, brutal simplicity and arresting execution”.
Bob’s career spans over forty years in advertising, the first half of which was spent in operational, senior management and ownership roles in some of London most successful advertising agencies.
After a spell as a partner in a boutique communications and management consultancy, he joined British advertisers' representative body ISBA in 1996. There he was advocate for, and advisor and guide to, most of the UK’s largest advertisers on all media, ad content and production-related matters.
Exactly twenty years later – in April 2016 – he founded Deconstruction, a consulting vehicle through which he pursues plural business and pro-bono interests.
He has been a director of all the UK’s audience research and content regulation bodies, and an active participant in many successful cross-industry initiatives and working groups. An experienced speaker, moderator, facilitator and commentator in industry and national media, he writes monthly for Mediatel.co.uk and Marketing Week. He's also recently been elected to the Marketing Group of Great Britain.
Current appointments are Executive Director of FEPE International; Director of Blackwood Seven and Advisor to UKOM;
A Londoner, married with one son, in his downtime he’s a keen cook, mushroom hunter, professional musician and guitar collector with a weakness for sports cars.