Group Brand Director
BT Group

I’m hoping to see some brilliant creative and strong return on investment. But I’m particularly interested in how brands are marrying the craft of outdoor and leveraging digital to improve targeting or engagement.

Claire is Group Brand Director of BT Group serving millions of customers across consumer, business and public sector markets. She has responsibility for marketing excellence, brand experience and guardianship across all the BT Group brands. Prior to BT, Claire worked agency side at Proximity, working with a diverse range of clients including Commonwealth Bank of Australia, Mars, Regaine, and Nicorette. Outside of work, Claire is married with two sons, lives in Surrey, tries to run regularly and admits to being partial to cake and champagne!

Judging panel

Anto Chioccarelli

Lead of Creative Partnership
JCDecaux UK

Arran Javed

Head of OOH Trading
MediaCom UK

Bob Wootton

Executive Director
FEPE International

Claire Sadler

Group Brand Director
BT Group

David Vokes

Sales Director

Dino Burbidge

Director of Technology & Innovation

Glenn Brawn

Joint Managing Director
Redbus Media Group

Jen Smith

Global Creative Director

Jessica Roberts

Chief Development Client Officer

Katie Lee

Managing Director

Kym Frank


Liliana Caro

Global Chief Marketing Officer
Kinetic Worldwide

Maya Bogle


Rik Moore

Head Of Creative Strategy
Havas Media

Robin Garton

Executive Creative Director
Pulse Creative

Roy Shepherd

Head of Out-of-Home