Creative Director, Craft Lead

Emma is the Creative Director for Copy at SapientRazorish. 

She started her career at the legendary dotcom failure where she was the ‘voice of Miss Boo’ and discovered the true meaning of ‘work hard, play harder’.  She honed her craft as a senior copywriter at Proximity and Euro RSCG Wnek Gosper, before freelancing as a both a solo writer and as part of a conceptual team at agencies including AQKA, Dare, Collective, AQKA, Digitas, HyperNaked, Exposure, Wunderman, HugeInc, Ogilvy&Mather, DDB, CHI&Partners and JWT. 

She was offered the ‘Head of Words’ role at Razorfish, following a role developing the brand manifesto for Unilever’s global digital marketing platform, All Things Hair. Since then she has formed the new Copy Domain at SapientRazorfish and works across clients including Unilever, British Airways, Aviva, Nestle and JP Morgan. She has also creatively led highly successful agency projects including the submission for Campaign’s Digital Innovation Agency of the Year and the agency Christmas card. 

She is proud to be one of 14% female creative directors working in London and has recently started mentoring and session leading for CreativeEquals (the gender equality kitemark of the creative industry). 

She believes that copy should never be considered an after-thought but as inherent and important part of all brand experiences. She’s especially interested in the rise of chat bots and believes writers will become more important than ever as new tech experiences look to the power of language to create authenticity.

Judging panel

CHAIR - Dino Burbidge

Director of Technology & Innovation

Anto Chioccarelli

Lead of Creative Partnership
JCDecaux UK

Arran Javed

Head of OOH Trading
MediaCom UK

Bob Wootton

Executive Director
FEPE Intermational

Britta Klosterberg

Head of Digital and Innovation
Kinetic Worldwide

Claire Sadler

Group Brand Director
BT Group

David Vokes

Sales Director

Emma Scott Robinson

Creative Director, Craft Lead

Glenn Brawn

Joint Managing Director
Redbus Media Group

Hannah Norbury

Channel Director - Out of Home

Ian Reynolds

Managing Director
KBH Group

Jen Smith

Global Creative Director

Jessica Roberts

Chief Client Development Officer

Katie Lee

Managing Director

Kym Frank


Maya Bogle


Rik Moore

Head Of Strategy
Havas Media

Robin Garton

Executive Creative Director
Pulse Creative

Roy Shepherd

Head of Out-of-Home