"The out-of-home medium is developing at a rapid pace and new technology is constantly disrupting the medium's scope and capabilities. This disruption is usually positive, but it can lead to a loss of focus on the tried, tested, proven brand-building benefits of the OOH medium, which include impact, broadcast coverage and frequency. So what I'm interested in seeing from these awards is how advertisers combine innovation with the undisputed benefits of classic outdoor and deliver holistic campaigns reaching consumers on a number of levels using a number of OOH channels. For me, it's in the clever, targeted combination of classic and digital where true innovation is taking place. Targeted deployment generates effectiveness across a wide range of marketing objectives, keeping OOH as a key component of marketing strategies now and for the future."
Ian began his career in the mid-nineties in press, before moving agency-side as a media planner at AW Media. He moved into out-of-home with stints firstly at Clear Channel, then JCDecaux. Ian joined KBH On-Train Media at the start of 2005 as Sales Director, becoming Managing Director in 2006. Since the start of 2015 his role has encompassed both KBH On-Train Media and its sister company, transport Wi-Fi advertising specialist KBH Digital.