"If strategy is the art of sacrifice then OOH couldn't epitomise this more. The purity of OOH execution is what makes it so incredibly powerful when done right and I'm looking forward to seeing how the potential of adding technology into the mix can elevate the work."
Katie is Managing Director at Sunshine. She was previously Gravity Road’s first Managing Director where she helped build the business to become one of London's leading agencies. Katie spent seven years at Leo Burnett where she was Managing Director and Marketing Director and previously leading client business including McDonald’s, COI and Homebase. She has also led key accounts at BBH (including the global Diageo and Unilever business) and Saatchi & Saatchi. Katie is a member of WACL, was chair of the IPA New Business and Marketing Group and is currently NED for Bellevue Place Education Trust.