Taylor Herring Ltd: ‘The Mobile Billboard’ – Capturing Britain’s Greatest Views with the Samsung Galaxy S8Award
Category
Other: Experiential/Ambient
Agency
Client
Samsung
Description
A COOH campaign featuring the British landscape, 2 sculpted posts, a floating ‘play button’ and some tension wire, supported by research and audience insight combined to create an incredibly impactful low-tech launch campaign for a very high-tech product